The client envisioned a decentralized alternative to traditional affiliate marketing. Instead of relying on centralized partner payouts, BitAds uses Bittensor emissions to reward participants who generate verified sales connecting measurable e-commerce performance with a transparent crypto-economic incentive model.
Decentralized Performance Marketing Platform
BitAds
BitAds is a decentralized performance marketing platform built on Bittensor Subnet 16. Online stores pay a percentage-based commission only for verified purchases, while miners who generate real revenue are rewarded with alpha tokens through a transparent, manipulation-resistant scoring model.
Industry
Web3, AdTech, E-commerce, Blockchain Infrastructure
Technologies
Node.js, AWS Lambda, Bittensor, Amazon S3, JavaScript Pixel, Stripe Connect
Services
DevOps, Solution Architecture, QA Testing, Business Analysis, BRD Documentation, UX/UI Design, Web Development, Bittensor Integration, Stripe Integration, Tracking Infrastructure, Production Launch
Project Mission
Our mission was to create an advertising network where rewards are tied directly to real business value. Store owners acquire customers without paying for empty clicks, while miners compete based on verified revenue rather than impressions, traffic, or engagement metrics that can be artificially inflated.
DEVELOPMENT PROCESS
step 1
Requirements Definition
Defined user roles, campaign lifecycles, financial rules, attribution logic, miner scoring, and moderation workflows.
step 2
System Architecture
Designed the platform architecture, onboarding, user dashboards, campaign management, billing, and wallet workflows.
step 3
Core Development
Built campaign lifecycle logic, internal wallets, Stripe funding, and the Lock → Deduct → Release billing mechanism.
step 4
Tracking & Scoring
Integrated Pixel tracking, Stripe Connect, conversion attribution, miner scoring, refund penalties, and SN16 emission distribution.
step 5
Billing Redesign
Re-engineered the financial model around percentage-based commissions calculated from the verified value of each order.
step 6
Launch & Stabilization
Tested end-to-end workflows, resolved critical edge cases, and prepared the platform for production operation.
CHALLENGES
- The network needed to distinguish genuine commercial value from clicks and behavioral metrics that could be artificially manipulated.
- Stripe did not provide consistent product-level data, requiring a custom attribution model combining JavaScript Pixel tracking with Stripe Connect.
- Store owners needed protection against refunds, chargebacks, invalid purchases and commissions being deducted before a conversion was fully validated.
- Moving from fixed conversion payouts to percentage-based commissions required a fundamental redesign of the platform’s financial logic.
UNIQUE FEATURES
Proof-of-Sale Economy
BitAds rewards miners for verified commercial results rather than impressions or clicks. Confirmed sales influence subnet scoring, after which Bittensor distributes alpha-token rewards to participants who generated measurable business value. This removes the need for a traditional centralized affiliate payout system.
Manipulation-Resistant Scoring
Miner performance is calculated using verified USD revenue across campaigns. P95 normalization limits the impact of statistical outliers, CTR is excluded as a manipulation-prone metric, and refunds reduce scores through a multiplicative penalty. The model rewards consistent sales performance—not traffic volume.
Protected Escrow Billing
When a conversion occurs, the commission is locked rather than immediately deducted. After the pending period, funds are either deducted for a valid sale or released following a refund or chargeback. Settings snapshots preserve the conditions active when an order was recorded, preventing future pricing changes from affecting historical conversions.
Pixel-to-Payment Attribution
A custom JavaScript Pixel captures visits generated through miner tracking links, while Stripe Connect verifies subsequent payments. IP-based attribution connects purchases to their original source within a defined attribution window, enabling performance-based billing despite Stripe’s product-level data limitations.
SMOOTH DELIVERY
BitAds required expertise in product strategy, e-commerce attribution, financial engineering, serverless infrastructure, and Bittensor incentive mechanics. During development, the business model evolved from fixed conversion payouts to a unified percentage-based commission structure. We redesigned campaign calculations, wallet logic, transaction snapshots, refunds, and miner scoring while maintaining a seamless user experience. The result is a production-ready platform with verified payments, secure billing, conversion attribution, and subnet-level reward mechanics. BitAds connects decentralized incentives with measurable e-commerce results, enabling merchants to pay only for verified revenue while miners compete for blockchain rewards based on the business value they generate rather than the number of clicks.
HAPPY CLIENT
“
YeduCoders helped us transform a complex crypto-economic concept into a working performance marketing platform. The team understood that success depended on much more than blockchain integration – it required reliable attribution, fair scoring, protected billing, and practical e-commerce workflows. They adapted quickly as the business model evolved and built a strong foundation for the continued growth of the subnet.”
